On the 14th of Feb 2017 I was fortunate enough to be able to attend The Get Social Conference 2017 in the Helix. At this conference, we heard six local and global business people demonstrate their past and present experience of all things tech related such as marketing and even the product itself. It was a great opportunity to learn and it gave us great insight into the tech world now.
We were swiftly introduced to our MC for the day, Paul Hayes. His current position is Marketing Director of Beachhut PR. He was quirky and upbeat. I took a few notable things from him. The first being “Talk about your impact on the world”. I interpreted that to mean not to gloat about yourself but talk about the way you change the world. The second thing is “Don’t talk about your tech”. he explained this to mean talk about where it came from and where it’s going. He is a very experienced man who has worked with many companies. I think this is invaluable advice considering he has been there and done that. In his opening speech, he mentioned two final things: Get into a well-funded Irish Start-Up and “People remember how you make them feel, not what you say”. This struck me most and caught my attention more than anything that was mentioned all day long. Possibly because it is applicable for all walks of life. Perhaps a job interview, meeting potential investors or even something as simples as meeting your girlfriend’s parents. They remember how you make them feel.
Next on stage was Head of Product at Voicesage, Matthew Weil. Voicesage is a company that make communication easier between business and consumers. The help them engage through tech. Throughout his presentation we were bombarded with all kinds of useful information. I learned about Facebook, Twitter, Sina Weibo, Chatbots, and the Internet of Things. A few things that surprised me were how Facebook went from being a Social Media site to a business, or how Weibo is a Chinese social media platform. It is a mix between Facebook and Twitter, on it you can talk to people and purchase items. However, China’s government listen in to your like dislikes and other information. They influence what people like and what comes up on their Weibo page to try to create sales. That surprised me a lot because it’s an invasion of privacy.
Following Matthew was Anne Marie Boyhan. She is head of Social for Bank of Ireland. This presentation had my full attention from the start as I recently open a student account with BOI. She was very engaging. We learned about their campaign ‘#BOIMyFirst’. This is a genius campaign that shows the customers of BOI that the Bank support them on whether they are setting up their first business, or buying their first home. It gives customers a sense of belonging, makes them feel welcome and secure. Anne Marie mentioned that 74% of advertising traffic will be through video. BOI cleverly used this to their advantage and made a series of videos that highlight their campaign and show its effectiveness on how it can help ordinary people achieve their goals and dreams.
Following, we heard Aisling Tobin of Pernod Ricard. She is Jameson Brand Manager. She spoke to us about Jameson’s new campaign ‘Sine Metu’. This translates to ‘without fear’. Anybody who use their brand are called LADS. They done some research and found out lads the internet for 24 hours per week, 80% on mobile or tablet and watch at least 2 hours a day of videos online. She then proceeded to link all this back into the campaign showing how the Jameson Brand launched a video to help with the campaign. In my opinion, it was very effective. It had good content that lead us to be easily engaged. This campaign should do well and will lead more loyalty towards the Jameson Brand, because it is rewarding to be with them. Aisling was also very enjoyable to listen too. She was engaging and relatable.
After the interval, Hugh Curran presented. He is a Digital Transformation Consultant. Hugh had a very good presentation, he mentioned something very interesting saying on average we scroll through social media posts, on average, 9ft a day. Therefore, he stressed the point at how you need to have an appealing post to help you stand out. He gave great advice on how companies often neglect their social media responsibilities, by not updating status’s or uploading pictures, or replying to consumer emails or messages. His advice was don’t be that company. Plan your content, structure your content, schedule your content, and most importantly create your own content. Be original. Don’t take the lazy way out and copy it from google. Dedicate 2 hours out of your week to work on it. He left us with his final piece of advice. Don’t be afraid to spend money.
Finally, we had Managing Director of mCordis, Paul Berney. He gave a great presentation. He spoke excellently, he was clear and concise. He spoke about change and the connected individuals. He gave an example of the first time somebody done something different and how it changed the world. Johannes Gutenberg’s printing press. This was the first time ever two objects were identical. People were afraid of this change and didn’t know what to make of it at first, but it changed the world. In modern-day, this is going on all around us. Over the last number of decades, we have been increasingly more connected with the world around us. High speed internet and mobile phones keep us digitally in close contact. One thing he said that took me back was how mobile phones are our external brains. I never thought about that before but it’s true. We really on our phones and internet to tell us things we don’t already know. Overall Paul was a very impressive person, who gave us great insight into connected individuals.
To conclude, I would like to say this was a great learning experience. I have gained great knowledge of the social and tech world. I took many useful things from it and I am glad I got to go. I would like to say a thank you to all the guest speakers.
Sine Metu Picture: http://www.spotandweb.it/news/799287/pernod-ricard-italia-porta-in-tv-jameson-whiskey-sine-metu-con-um.html